Peregrine

Believe it or not, there’s a company (immi) that is giving away “special” cell phones with free service. The catch? The phone is also a room bug:

The IMMI phone randomly samples 10 seconds of room audio every 30 seconds. These samples are reduced to digital signatures, which are uploaded continuously to the IMMI servers.

But why would they do that? Money, of course:

IMMI also tracks all local media outlets actively broadcasting in any given designated media area (DMA). To identify media, IMMI compares the uploaded audio signatures computed by the phones with audio signatures computed on the IMMI servers monitoring TV and radio broadcasts. IMMI also maintains client-provided content files, such as commercials, promos, movies, and songs.

By matching the signatures, IMMI couples media broadcasts with the individuals who are exposed to them. The process takes just a few seconds.

Panel Members may sometimes delay watching or listening to a program by using satellite radio, DVRs, VCRs, or TiVo. IMMI captures these viewings with a “look-back” feature that recognizes when a Panel Member is exposed to a program outside of its normal broadcast hour, and then goes back in time (roughly two weeks) to identify it.

Now, let’s think about this just a little. If anyone in a given room has bought into this free cell phone scam (yeah, that’s right, I’m calling it a scam; you gotta problem wit dat?), then they have chosen to give up their privacy. But what they probably don’t realize or think about is that everyone else in any room they are in has just lost his/her privacy and they don’t know it.

Personally, I want to know what these “special” cell phones look like so I can recognize them. When I see one, I’m going to politely ask the “owner” of it to remove the battery. I’m sure they’ll look at me funny, but I’ll calmly, patiently and very briefly explain why. If they refuse, then I will ask them to leave the room or bury the phone in a purse, briefcase, coat or computer bag where it can’t hear anything.

I wonder what will happen when the first lawsuit is filed against the company for breaching other people’s privacy. I mean, since I haven’t signed their agreement, they are violating my privacy by placing the device with an irresponsible person who would allow it to be in the same room as me.